Having finance options available to your customers 24/7 will captivate and convert.
Customers shopping your site that complete a finance application are more serious about the purchase.
Marketing to get someone to your site/store has a cost. Finance Options increase pull through substantially.
Credit, Debit, and even ACH has transaction fees that decrease the net revenue for each sale. Finance DOES NOT. You are paid the full invoice amount on funded transactions.
A customer shopping with cash looks to spend as little as possible. A customer with an approved amount looks to maximize that amount.
Buying, especially online, is heavily driven by price. Available Financing reduces window shopping by giving customers the means to purchase.
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